What have you learned from audience feedback?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How did you use Media Technologies in the costruction, research, planning and evaluation stages?

In the construction process, I made use of programmes such as Youtube, Adobe Photoshop, Adobe Premier and Blogger. These modern technologies allow for more of a fluent way to translate new ideas and express ourselves in new manners which wouldn't have been possible a few years ago. These programmes have allowed me and my group to create a video to the highest standard, without them this would have been difficult, the simplicity and fluent layout to these programmes gave me the opportunity  to get to grips with them easily and create a video that I am proud of.

Youtube

Youtube is a website that has only newly gained popularity and it was very useful in the process of gaining our song. We used youtube to source our music, we chose 'I Wish' by Cher Lloyd. The access to this wouldn't have been possible without Youtube, it allows for artists to share their music much easier than ever before.

Blogger

Blogger is a website that started very small and gradually grew to home thousands of blogs. This website has given me the capability to log my work in a super visual manner and present everything neatly in one place, I found this a very new but more simplistic way. This was the best website and it has been used in the presentation of my work.

Adobe Premier Pro

Adobe Premier was chosen for editing our main product, as a group we tested out a few programmes to edit our video and we decided on this one because we found it was capable of more tricky editing techniques that we wanted to include in our video. This was chosen for the editing of the music video, I was in favour of this programme because the layout of it made in exceptionally easy to understand and use.

Adobe Photoshop

Photoshop is a programme developed to manipulate photos to create something that has it's own unique creativity combined with editing skills. As a group we used photoshop to develop our ancillary task. This programme made it easy for us to make a proffesional looking cover.

These programmes gave me the opportunity to learn and develop my skills as an editor, without them I wouldn't have been able to create the final product. I will be reviewing these products in detail and looking at how my media has developed because of them.

Planning

Prior to the creation of my main product and ancillary tasks I conducted lots of planning to get the right concept for my artist. This is my planning blog which shows the practice photoshoots, test shots, advert plans etc which helped to build my ideas for my video. Above is a video of all my planning.

Research

This is a video showing the research that went into creating my video, I used lots of mediums to gain enough research to give my artist the best concept possible. Here is a video of my research blog and all the mediums I used during the research process.

How effective is the combination of your main products and ancillary texts?

Editing Log 2

Filming Log 6

In this sequence we filmed with the green screen to get performance shots of George on his own lip syncing and the shots of Shannon and George together singing and interacting with each other. These shots worked better because there was more of a block colour in the background so we could change this to a light pastel colour which looked more cohesive and the white doesn't blend into the background. The two artists had to interact and create the idea that they are flirting with each other. We used the green screen with three point lighting to give us high key lighting and so that there was minimal shadowing behind the artists. We weighed down the green screen so it had no creases in it, the shadowing was difficult to neutralize but after positioning the screen and lights to make them go away. The decision to use to green screen was made when we realized that George's part didn't work very well and the white of George's shirt blended into the white background. The pastel colours in the background will work better because it shows more of a youthful atmosphere in the video.

Editing Log 1

We edited our video on adobe and we did a large chunk of the video to add the base footage with cut aways and effects to give it a more professional finished look. The problems that occured whilst we were editing was that we noticed there was areas with our male artist that caused more of the white to be blended into the background. There was more editing put into this but we feel there needs to be a reshooting of the lip sync areas with a green screen so we can edit the background areas to give more of a block colour against our artist because it will show more definition rather than George fading into the background. 

Filming Log 5

In this shoot we filmed the lip syncing shots. We used a white background and highly lit room to create a professional looking shot, we used this area to do George's lip sync shots. We might improve on this by using a green screen as in some areas the white background blended in with George's white shirt. This made the shot look somewhat rushed so I feel this is an area which we could improve on. We wanted to also edit the shot so that as George approaches the camera he doesn't have to bend down, he goes out of frame slightly which looks slightly unproffesional, we can edit around this but we wanted to have one continuous shot so we might reshoot this part.

Practice Photoshoot

Here we took some test photos of Shannon, as our artist Ava to see what would be attractive to our target audience. I dressed Shannon in a ballerina style dress to give her a more innocent look, with a bold necklace that made the outfit look more modern. We also used heels so that she appeared taller and more model-esque as this is what is most attractive in the pop culture, the image of our artist needs to be very prominent, recognisable and consistent. The hair and makeup remained relatively natural because I thought that overloading the face with lots of makeup would make our artist look really mature, we wanted to keep her youthful look and give a sense of natural beauty. We used a white background because we thought it would contrast with what the artist is wearing and cause her to stand out, giving the connotation that she is the most important person, this reflects her confident attitude.