Here we took some test photos of Shannon, as our artist Ava to see what would be attractive to our target audience. I dressed Shannon in a ballerina style dress to give her a more innocent look, with a bold necklace that made the outfit look more modern. We also used heels so that she appeared taller and more model-esque as this is what is most attractive in the pop culture, the image of our artist needs to be very prominent, recognisable and consistent. The hair and makeup remained relatively natural because I thought that overloading the face with lots of makeup would make our artist look really mature, we wanted to keep her youthful look and give a sense of natural beauty. We used a white background because we thought it would contrast with what the artist is wearing and cause her to stand out, giving the connotation that she is the most important person, this reflects her confident attitude.
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