Gwen Stefani - Rich Girl
The introduction of the main artist giving a performance here is conventional for a pop video, her lively attitude is often seen within pop videos and it gives them a more fun atmosphere. We also see Eve come in after the main artist as she is also important but she is supporting the act so she appears second showing us that she is off slightly less importance than Gwen Stefani.
The costumes used in this music video are very cohesive with what the subject of the video is about, the 'rich' and luxurious style costumes fit in well with the music because they are singing about expensive things and they look expensive so it fits very well.
The continuity editing where Gwen dances and moves forward works well here because it contrasts the poor and rich styles she wears in the video to show how the two dances are in the same style but she is wearing a different costume which creates a more contrasted view of the two settings and costume styles but lets us know the message she is trying to give with both.
There is a backing routine that highlights the main artist and sets the scene, I feel that this gives the idea of Stefani being more rich and powerful because its as though she's the leader of her dancers and they have less importance than her. This gives the idea of being rich because often this comes alongside power. The costume again highlights the fact that she is important because she is dressed as a pirate captain so this connotes wealth as they would often go and look for treasure.
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