Evanescence - Hello
I began looking at evanescence's video for 'Hello' because I thought that the montage style editing would be something that I could look at in my music video. I also like that they use a black and white filter over the whole video which emanates a gothic feeling which is the atmosphere throughout the whole video.
In this portion of the music video, the layering effect causes the impression that time is passing. It gives the idea that the girl is reminiscing about her past and that the pictures that are overlapping her are showing the events that once occurred which is what she could be singing and thinking about.
The shot here where the mirror frosts over is interesting because it shows some regret as the girl may not want to look at her reflection. The shot of the artist close up draws the audience in as we can see the pain in her eyes as she looks deeply at us trying to emote the feeling she is singing about. The cinematography often flashes to points where we can see just the main artist and I feel that this is good to focus on because the artist is very gothic with her dark eye makeup on and her black hair so this suits the feel of the music video.
I feel that the simple nature of this scene could easily be used in my music video and I thought the techniques used, for example very pure and white sheets which contradicts the dark nature of the music video was very effective for showing how the person is feeling alongside the powerful lyrics of the music.
The point here is very tense and I feel that what happens here illustrates her lyrics very well because its a big cliff-hanger as you think she may have jumped off the ledge of the building but she lands on the window ledge underneath. I think its important for there to be some moments of high intensity to music videos even if they aren't a narrative.
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