Analysis of data from questionnaires and focus group

 

Questionaire Results Analysis from mollyly

FOCUS GROUP

I conducted a focus group of 8 people of varied ages to see what they thought of the song choice, I played them the song and got feedback from a questionnaire about what they thought of the song. The people I surveyed had never heard the song before and I did this on purpose to get their initial reaction the song because I thought this would stop them having any preconceptions before doing the survey.

 

This male is from a slightly older age group so that could be why he didn't enjoy the music, he found it to be lively but I think that he found it a bit too lively for his taste and this tells me that to appeal to an older male audience the song choice could be too much for some people. I looked very closely at my questionnaires from the focus group to decipher whether the video should be aimed more at male and females, I saw that of the three males that I asked, only one of them actually enjoyed the song when all five females interviewed actually enjoyed the song and seemed to be very excited by it, which leads me to believe that the music video should be aimed at a predominantly female audience because they seemed to be able to identify more with the lyrics.

 

 

Out of the people we surveyed, most of them enjoyed the song and not surprisingly we noticed that the females were the ones that enjoyed the song most. This told me that females will be more attracted to our video so we need to include things that they will be expecting to see in a girly music video. We need to find locations that are relatable but they look high budget and classy because the image is very important.

This questionnaire came from a female and she said that the song made her happy, this gives me the impression that the video we make around this song needs to be very upbeat and lively, we need to make sure that the imagery also comes across to match the feeling that people such as this female get from the video. This female is from a younger age group which tells me that the song could definitely be relatable for a younger teenage audience because of the simplistic lyrics it is something that young people can sing along to, we could also include a catchy dance phrase that younger people might want to recreate or watch to give the video more appeal.

 

I made a pie chart which displays the thoughts that people had about who they could imagine singing the song if they had no idea about who was singing the song in the first place and the results were very substantially leaning towards the artist 'Pixie Lott' who has a very fresh and clean style but she comes across as a slightly more grungey pop artist because occasionally she will be seen wearing more edgy fashion which sets her aside from other female pop artists. I thought that this was interesting because my artist will have a more unique style, to give her a bit more of an appeal we need her to be a trend setter and switch it up to give her a very statement image that comes across as independant but a style that is appealing to younger females that might view her as a role model, so the look won't be overly provocative to give her a bad image.

 

Most people we asked said they would be interested in buying the song, this tells me that we need to give the video an expensive feeling so that it sells more CD's and downloads. The image in the pop genre tends to be very important so to give the song more of an appeal we need to make sure that the artist and the location has a very unique and expensive appearance.

 

Of all the people in the focus group, most of the people said that they would expect to see a male and female plot line that includes some sort of plot that has a problem that will end up being resolved by the end of it. There was also lots of ideas about using a restaurant scene to show a conflict between the couple or show the couple together so you get more of a feeling about the two and how they act around each other to give the idea that there is more chemistry between them.