Advert Planning

These were the sample advertisements that my group created to show the initial ideas we had for the advertisement for our digipak, we thought about how we could create a vintage style cover that shows our artist in an old fashioned dress looking appealing. We thought that the style of the album had to be shown through use of mise-en-scene in the advertisement and the image we thought worked best would be a very quintessentially 1950's style poster, we looked at some samples of old vintage posters and took inspiration from them but we thought about how we could modernise these to create a very statement advertisement.

We want to make the advertisement conventional so the artist will still appear in the forefront of the advertisement and the image of the artist is still the most important thing; which is the same for most pop artists. We thought that using a seperate costume to those in the music video but
The name of the artist and album name will be very bold on our cover but we want to have this in an old style font, possibly in a gold colour to give the artist more of a glamorous image, we also had noticed that lots of female pop artists often used gold in their advertisements such as 'Jessie j' and 'Ellie Goulding' which gave them more of a youthful type of advertisement but also made it look very expensive. The name will appear biggest in more of a bold font to represent the bold nature of our artist. The name of the album will be in a more cursive style font to look more 1950's as we noticed that this instantly made the advert more conventionally 1950's. There will also be the date of release and any tracks that will garner more interest in the CD which in this case will be 'I Wish' because this is the track that we have supposedly released beforehand as a single.

Whilst being conventional we would also like to give this a distinctive style so the album will have the small details such as the gold and cursive old style font to give it more of a 1950's style but of course we still want a very up to date sort of look for our album advertisement. Our artist Ava will be wearing a 1950's style dress but her makeup will be more modernised as we will use pink lipstick and false eyelashes to show more of a glamorous look.

The background of the advertisement will be white to bring all the focus to Ava and we want to use photoshop to edit the advertisement to make the background fade away to pull even more of a focus into the foreground onto Ava. We could use green screen for this so that we get a clear differentiation between our artist and the background and we can edit the background to be white and it will all look really defined. We also want to edit in some light areas that look like sparkles to give more of an expensive aesthetic to the advert. Our artist will pose sitting down and will smile at the camera to make the advert look more inviting and evoke the friendly image we have tried to create.