Location Permissions

These are our letters for our permission's to film, we thought that these locations would be good in terms of mise-en-scence.
The dance studio will be used for our performance cut aways, we thought that this would be a perfect location for the shots of the dancers and the main artist because we will have enough space to allow us to use the fig reel for dynamic group dance shots, we can do a tracking shot of the main artist lip syncing and walking towards the camera with the dancers behind her and we were also thinking of doing a panning shot across the room which will show the entire dance performance in one slick shot. This is conventional for a pop video because there is always a a dance performance in pop music videos. We also wanted quite a bright room to shoot this scene in and the lights in the dance studio alongside the white walls makes it feel like a very open environment and the white walls and mirrors reflect the light well so this makes the whole room very bright and airy which will evoke a friendly atmosphere for our video. We will dress the set very simplistically by using white and pink balloons that the dancers can interact with which will give the video more of a fun and spontaneous vibe.

We have also gained permissions to film in the dessert restaurant 'Creams' in Croydon because we thought that the 1950's diner style of this restaurant would be good for our theme as it would fit in well with the narrative storyline which will be a small sector of the video, we thought that shooting parts here where the main artists are eating together will be good for quick cuts between the artist singing to the camera. We also thought that shooting parts here where the artist is lip syncing in a mid shot whilst sitting at the booth will look appealing because the furnishings are all pink and this will give the hint that our video is more aimed at females. We thought that using the desserts from the restaurant as props because this would look more authentic and as if the artists are actually genuinely enjoying themselves and eating food at the restaurant rather than just sitting on a table with nothing on it. We thought that the booth would also give us a chance to film intimate close ups where the artists give us a better idea of the chemistry between them using an eyeline match.

Our third location permission is to film at our director's house and more specifically in her bedroom because we thought that the look of the bedroom would suit the artist and it would also give the audience some familiarity as the girls might see this room and feel like it's similar to their own bedrooms. The wallpaper in this room is a pink patterned wallpaper which looks very art deco and we thought that this background suit the all round girly image of the video because if we used this location to shoot some lip syncing parts where Ava is in the bedroom lip syncing to the camera it could be as if she is speaking to one of her friends about this boy she likes and wishes she was with and this will draw the audience in and give a sense of familiarity with the artist. We want to put up some posters here which have a 1950's image and also some old style college flags which will help to make the room look even more old fashioned. We thought that this setting might be good to use for quick cuts to show a fun side of getting ready to go out.