Animatic

As a group we created a storyboard and an animatic alongside the storyboard to sort the timings of the shots out. We drew shots to illustrate what we want to include in our video and eliminated shots which would not work as well as others. We timed our shots quickly and to the beat, we planned to have cut aways flash up very fast and transition quickly to keep the pace of the video very fast. When we first drew up our storyboard, we realised that the narrative parts dominated the music video and we thought that more performance shots would work much better than dragging out the narrative parts because telling too much of a story would look tacky. We thought that this exercise was important to tell us whether we have enough shots and if they would work well given the timings of the song. Most of our shots don't last much longer than one second and the reason for this is so the video moves along quickly, we can't have a shot lasting too long because this will become boring for the audience as they won't be able to get as much variation in what they are watching this way. After improving the storyboard we were much happier with the ratio of narrative to performance shots and we thought that using more shots in the dance studio would be a good way of creating lots more dynamic shots so this was a well calculated decision for my group to make. We used shots that were slightly slower at the beggining to introduce the artist slowly and show smaller details of her outfit.