Concept Ideas

Concepts

My group thought that 'All Star Lanes' as a possible location for our music video would work well inkeeping with the youthful theme because this is somewhere that young people may want to go with their friends. Furthermore, it fits in with the mise-en-scene we trying to create because we are trying to evoke a more retro image and make it feel like its the 1950's so this locations is perfect for our video as it has an established style that sets it apart from modern bowling alleys to give it an old fashioned, higher-class sort of atmosphere.  My group wants to film on the bowling lane itself and also there is a cafe area near the bowling lane which we can use to give the idea that the characters are very familiar with the surroundings we might want to use a tracking shot of them walking from the alley to the cafe, giving the idea of comfortability with their surroundings which will help the audience to feel like they can relate more to the artists as they might act similar to them in this sort of setting. During this part of the music video, we thought we could use a range of different shots including over the shoulder shots and point of view shots (POV) because the singer will be looking at the male character within these shots, it should give a sense of romance and we should be able to see the chemistry between the two characters and how this unfolds. Also an idea we had is that she could put a message for the male character in one of the bowling balls, in an attempt to get his attention and  hopes that he will pick it up but in the end he doesn't, someone else does. This idea could lyrically match the feelings that the artist is trying to tell us about because it will show how she wishes she was with this person when she keeps making small mistakes to mess it up. This would be endearing and relatable for the audience because they might have gone through similar circumstances.

Dance Studio

This was an illustration that my group had thought about which shows how we might use the dance studio to perform in. We all agreed that this could be a good location for the performance because it's a wide open space that is relatively blank so we could dress it in such a way that suits our video. We was going to use high key lighting techniques to make this location look very inviting and friendly. Alongside this, we thought about using pink and white balloons to give a very fun and youthful atmosphere, this gives the dancers something to interact with as they are performing which could give them a more carefree aura. My whole group thought that the sense of fun would be very important in giving the video an appeal to the target audience because pop videos aimed at slightly younger audiences always tend to have a more playful style, this is something that would make our video more popular with the target audience.

Costume

This was the first costume idea (image above) which we had for the female in the video, we thought about using a short pink dress with grunge style black boots to give the artist a more edgy feeling and that gave our artist a more unique style. We want to dress her like this because we think that younger audiences would appreciate the unique style and they might look up to our artist as a role model so the style isn't too provocative to set a bad example, we thought that the pink dress and black shoes would contrast to give the image that our artist is feminine but with a more kooky style that looks very thrown together, as though she hasn't put ridiculous amounts of effort into choosing her outfit. This style is more appealing to younger girls than a more glamorous image for example Nicki Minaj because lots of girls find this sort of image too much.

The second costume we initially thought of was a bright orange playsuit that would be paired with high heels, we thought that alongside a floral hair band and curled hair that this would look very vintage and sophisticated. We also thought that the bright colour would appeal to the audiences eyes and it would allow people to see the friendly side of our artist. We thought that this sort of outfit would be worn when filming location shoots because this costume looks like something that girls would wear out shopping or to a nice restaurant. We thought this would fit in with the concept of the video because the style of the artist is supposed to be very flirty but not provocative so this figure hugging play suit is flirty but doesn't show an inappropriate amount of skin.

 

 I designed this third costume which is a black cocktail dress and black heels. We thought that the third costume would be the more glamorous of the three and we thought an all black outfit would contrast with the other two bright and colourful outfits and give the artist a secondary image which is slightly more provocative than the other two which could appeal more to a male audience. We wanted to keep the costumes all very minimal without any logos because we think that the artist should be more minimal and simplistic, wearing things that catch the eye but don't draw too much attention away from the face. We were also thinking about teaming this dress with black converses to give it a more playful style but we are still deciding between the two styles. I thought that using a black dress would contrast with all the brighter mise-en-scene and it would make the artist stand out more.